Data analysis
As your business and marketing tactics become more sophisticated, you will want to take the analysis of your research to the next level.
We have a dedicated team to help you produce even greater understanding of your customers.
Here are some examples of work that our Data Analysis team carries out:
- Identifying:
- your best customers and their contribution
- up-selling and cross-selling opportunities
- the best prospect data for future campaigns. These may be sourced through data modelling, allowing us to utilise other data sets to purchase future leads for you
- Segmenting and analysing your data through geo and socio demographic profiling
- Measuring the effectiveness of your marketing activity
- Predicting your customers’ purchasing aspirations
- Designing your data systems to extract the greatest commercial benefit
- Rationalising and consolidating diverse data sets to create a coherent core database
This is obviously a complex area where taking the right path for your business is vital. Please call us to discuss the possibilities in more detail.