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Data analysis

As your business and marketing tactics become more sophisticated, you will want to take the analysis of your research to the next level.

We have a dedicated team to help you produce even greater understanding of your customers.

Here are some examples of work that our Data Analysis team carries out:

  • Identifying:
    • your best customers and their contribution
    • up-selling and cross-selling opportunities
    • the best prospect data for future campaigns. These may be sourced through data modelling, allowing us to utilise other data sets to purchase future leads for you
  • Segmenting and analysing your data through geo and socio demographic profiling
  • Measuring the effectiveness of your marketing activity
  • Predicting your customers’ purchasing aspirations
  • Designing your data systems to extract the greatest commercial benefit
  • Rationalising and consolidating diverse data sets to create a coherent core database

This is obviously a complex area where taking the right path for your business is vital. Please call us to discuss the possibilities in more detail.